Understanding the different types of hashtags and their corresponding audiences is key to developing an effective Instagram hashtag strategy:
#1: Community Hashtags
Community hashtags are hashtags that connect like-minded users around a specific subject.
They’ are a great way to connect with others, improve the searchability of your posts, gain followers, and grow your own community.
Here are 9 different types of community hashtags you can use for your business:
- Hashtags indicating your product or service, like #sweater or #coffeeshop
- Hashtags indicating your niche in your industry, like #weddingphotographer or #travelphotographer
- Hashtags for Instagram communities in your industry, like #bakersofinstagram or #foodiesofinstagram
- Hashtags for special events or seasons, like #whiteday or #nationaldonutday
- Hashtags using location, like #pastrynyc, #madeintoronto, or #sydneysweets
- Daily hashtags, like #mondaymotivation, #tuesdaytip, or #wellnesswednesday
- Hashtags with phrases relevant to what you do, like #becreative or #bakerylove
- Hashtags with acronyms, like #qotd (quote of the day) or #ootd (outfit of the day)
- Hashtags with emojis, like #👟 or #🌞
I recommend using a variety of hashtags on your posts and stories so your posts can reach different communities.
#2: Branded Hashtags
A branded hashtag is a hashtag that’s unique to your company when using Instagram for business.
It can be as simple as your company name, tagline, or the name of one of your products or campaigns. Or it can be a hashtag that has nothing to do with your brand name but everything to do with your brand identity!
While community hashtags are meant to increase the reach of your message, branded hashtags are designed to connect themes for you and your audience. They can be used to promote a campaign or collect user-generated content (UGC).
For example, the “natural” sneaker company @allbirds uses the hashtag #weareallbirds to drive awareness around their brand by giving their followers a place to share relevant content.