The main advantage of having an online presence is to get your products and services serving more customers.
However, what is not so obvious is “What is the advantage of not having an online presence?” – Answer NONE!
You NEED a website.
Your competitors have one – they want your customers. You need to stop that from happening.
Websites, in general, are the most cost-effective way to advertise your business.
Do you sell products?
You can have your products selling at all hours of the morning when you are in bed.
Customers can view your shop when the physical front doors are closed.
Do you sell professional services?
A cheaply hacked together website will not project an aura of professionalism.
Remember a website is not for the owner of the business, its for the customers.
Ideally, you need to research your market and focus on that.
Look at what your competitors are doing.
You may get some good ideas of how to progress your business forward.
It has never been more important to have your business online.