The Meaning Of Colours

Colours affect how we feel subconsciously.

Below are 12 hues with meanings and uses in art, design, and life.

When considering a main colour for your website, you will also need to think about secondary and tertiary complementary colours for highlights and buttons.

Consider using a Colour Scheme Designer to help you find your complementary colours.

Check out our blog article on Colour Scheme Designers.

Big Vision Ltd Blog Article - The meaning of colours

COLOUR

EMOTION

INDUSTRY

USED TO

RED

EXCITEMENT
ENERGY
PASSION
COURAGE
ATTENTION

ENTERTAINMENT
FOOD
SPORT
FIRE PROTECTION
CHILDRENS PRODUCTS

STIMULATE
CREATE URGENCY
DRAW ATTENTION
CAUTION
ENCOURAGE

ORANGE

OPTIMISTIC
INDEPENDANT
ADVENTUROUS
CREATIVITY
FUN

ART
ENTERTAINMENT
FOOD
SPORTS
TRANSPORTATION

STIMULATE
COMMUNICATE FUN
DRAW ATTENTION
EXPRESS FREEDOM
FASCINATE

YELLOW

ENTHUSIASM
OPPERTUNITY
SPONTANITY
HAPPINESS
POSITIVITY

FOOD
SPORTS
TRANSPORTATION
TRAVEL
LEISURE

STIMULATE
ENCOURAGE RELAXATION
AWAKE AWARENESS
ENERGISE
AFFECT MOOD

LIME GREEN

GROWTH
HARMONY
FERTILITY
KINDNESS
DEPENDABILITY

ENVIRONMENT
LEISURE
ALTERNATIVE ENERGY
ENTERTAINMENT
EDUCATION

RESTORE ENERGY
PROMOTE GROWTH
NUTURE
REJUVENATE

EMERALD GREEN

SAFETY
HARMONY
STABILITY
RELIABILITY
BALANCE

ENVIRONMENT
BANKING
REAL ESTATE
FARMING
NON PROFIT

RELAX
BALANCE
REVITALISE
ENCOURAGE
POSSESS

SKY BLUE

FREEDOM
SELF EXPRESSION
TRUSTWORTHY
WISDOM
JOY

ENTERTAINMENT
COMMUNICATION
CHILDRENS PRODUCTS
TECHNOLOGY
AEROSPACE

DRAW ATTENTION
INSPIRE TRUST
SUGGEST PRECISION
COMMUNICATE CONSCIOUSNESS
STIMULATE PRODUCTIVITY

ROYAL BLUE

TRUST
RESPONSIBILITY
HONESTY
LOYALTY
INNER SECURITY

SECURITY
FINANCE
TECHNOLOGY
HEALTH CARE
ACCOUNTING

REDUCE STRESS
CREATE CALMNESS
RELAX
SECURE
CREATE ORDER

VIOLET

IMAGINATION
SPIRITUALITY
COMPASSION
SENSIVITY
MYSTERY

HUMANITARIAN
PSYCHIC
RELIGION

ENCOURAGE CREATIVITY
INSPIRE
COMBINE WISDOM & POWER
CREATE IMPRESSION OF LUXURY
INTUITION

PINK

COMPASSION
LOVE
IMMATURE
PLAYFUL
ADMIRATION

CHILDRENS PRODUCTS
WOMENS PRODUCTS
BEAUTY
FASHION

COMMUNICATE ENERGY
INCREASE PULSE
MOTIVATE ACTION
FASCINATE
ENCOURAGES CREATIVITY

BROWN

RELIABILITY
STABILITY
HONEST
COMFORT
NATURAL

AGRICULTURE
CONSTRUCTION
TRANSPORTATION
LEGAL
FOOD

STABALISE
IMPLY COMMON SENSE
SUPPRESS EMOTIONS
CREATE WARMTH

GREY

NEUTRAL
PRACTICAL
CONSERVATIVE
FORMAL
QUIET

ALL INDUSTRIES

(MOSTLY USED IN COMBINATION WITH OTHER COLOURS)

CREATE SENSE OF COMPOSURE
DEPRESS ENERGY
ASSOCIATE TIMELESS
COMMUNICATE MATURATION

BLACK

POWER
CONTROL
AUTHORITY
DISCIPLINE
ELEGANCE

ALL INDUSTRIES

(MOSTLY USED IN COMBINATION WITH OTHER COLOURS)

HIDE FEELINGS
INTIMIDATE
RADIATE AUTHORITY
CREATE FEAR
ASSOCIATE WITH MYSTERY